Tour de Trademarks – Fin

Congratulations to Chris Froome for winning the Maillot Jaune and the polka-dot jersey, Peter Sagan for winning the green jersey, and Nairo Quintana for winning the white jersey! Thank you all for a great Tour!

Last trademark tidbit for this year’s Tour – we hear it throughout the race – the Maillot Jaune! The Yellow Jersey. The leader of the general classification, the overall leader of the race, wears the Yellow Jersey. En Français – le Maillot Jaune.

But, has anybody registered Maillot Jaune as a trademark with the USPTO? Or applied for it?

In 2012, the Societe du Tour de France filed an intent to use trademark application for Maillot Jaune for:

Pedals for bicycles, pannier bags for bicycles; bicycle saddles and covers; horns for bicycles; baby seats for bicycles; rearview mirrors for bicycles; chains for bicycles; pedals for bicycles; fenders for bicycles; handlebar grips and handle bar ends for bicycles; bells for bicycles; kickstands for bicycles; baskets for bicycles; training wheels for bicycles; pumps for bicycles; trailers for bicycles; fitted bike covers; kits for making a bicycle; bicycle wheels; tricycles; push scooters

But, that application was abandoned in May 2014 because no statement of use or extension to file a statement of use was filed.

Back in 2000, Trek filed and registered Maillot Jaune, Registration 2,514,791, for:

Bicycles, bicycle frames and bicycle structural parts

And, in 2007, Trek assigned that registration to the Societe du Tour de France. But, in July 2012, the Societe let the registration be canceled because no Section 8 declaration was filed.

That’s it. No other registrations or applications. However, somebody may have enforceable common law rights. From the USPTO Trademark FAQ:

What are “common law” rights? Federal registration is not required to establish rights in a trademark. Common law rights arise from actual use of a mark and may allow the common law user to successfully challenge a registration or application.

If you have questions about registrations, applications, or common law rights, let me know!


Tour de Trademarks – Part Deux

We’re 14 stages through the 2015 Tour de France! It has been a great race so far. No worries – I have no intention of providing spoilers for those of you who haven’t been able to watch all the stages yet. But, can we predict the GC winner based on the teams’ US trademark portfolios? Not likely, but let’s look anyway.

ASTANA PRO TEAM – Vincenzo Nibali
It doesn’t look good for Nibali. Astana currently has no trademark registrations or applications. Astana is at a bit of a disadvantage being named after the capital of Kazakhstan and sponsored by Samruk-Kazyna, a state-owned company from Kazakhstan.

TEAM SKY – Chris Froome
Being sponsored by a media and telecommunications company, BskyB, helps Froome a bit. I found 5 live registrations and 1 live application for BskyB. For example:


TINKOFF-SAXO – Alberto Contador
Contador is helped out by the support of Saxo Bank, a Danish investment bank. However, Tinkoff Bank doesn’t contribute at all. Saxo Bank has 9 live registrations, including: SAXO for

“Financial analysis and information, banking, and stocks and bonds brokerage services; financial services, namely, financial consultation, financial investment services in the field of securities, annuities, bonds, certificates of deposite, defined portfolios, futures, commodities, insurance, mutual funds, hedgefunds, stocks, options, and other securities and derivatives, and financial brokerage services in the nature of mutual fund, security and stock brokerage services, issuance of credit cards, credit card services.”

BMC RACING TEAM – Tejay Van Garderen
Tejay makes a bold move being supported by BMC Switzerland AG, a bicycle and cycling products company, which has 14 live registrations that I found. For “Bicycles and their parts; bicycle frames; bicycle saddles; handle bars for bicycles; bicycle rims; wheels for bicycles”, BMC uses:


MOVISTAR TEAM – Nairo Alexander Quintana Rojas
The 2013 TdF challenger Quintana, if trademark portfolios were the determining factor, would ride away with this year’s tour. Supported by Movistar, a Spanish telecommunications company owned by Telefonica, S.A., which owns 46 live registrations and 3 live applications! For example, included in the portfolio is the recognizable M from the Movistar kits:


2015 Tour de France Trademark-Predicted Final GC Standings
1. Nairo Quintana
2. Tejay Van Garderen
3. Alberto Contador
4. Chris Froome
5. Vincenzo Nibali

Tour de Trademarks

In honor of the start of the 2015 Tour de France, I thought I’d look for some fun, Tour-related trademark applications and registrations. The Societe du Tour de France owns applications and registrations for marks related to the Tour. For example, registrations include TOUR DE FRANCE for “Entertainment Services-Namely, Organizing and Conducting Races and Sporting Events” and TOUR DE FRANCE for “Books, namely, official books in the fields of tourism, history and bicycling, photograph books, souvenir books in the fields of tourism, history and bicycling and pop-up books in the fields of tourism, history and bicycling”.

The Societe owns an intent-to-use application in which a 4th extension of time to file a statement of use has been filed for:


for use with various types of clothing.

And, wine! The Societe owns LE TOUR DE FRANCE for use with “Alcoholic beverages except beers, namely, wines, champagnes, liquors and distilled spirits; alcoholic extract of essence”.

Raise a glass of LE TOUR DE FRANCE wine in celebration of the start of one of the greatest sporting events!

(And! Happy Independence Day!)